Bubblegum bass is an offshoot of UK Bass that originated in the early 2010s. It amplifies cuteness and deliriousness to extreme levels: quirky metallic Wonky synths bounce maniacally all over the place, and high-pitched Pop vocals dominate the music or otherwise accompany it with a feminine and childlike frenzy. Like UK bass, bubblegum bass also draws from a variety of different club sounds, including Electro House, Balearic Beat, Trance, and Bubblegum Dance.
Sophie and A. G. Cook are the two best known producers in this genre; the latter producer's label PC Music is the definitive bubblegum bass label. The disorienting post-internet aesthetic of DIS Magazine also shapes the style of bubblegum bass both sonically and visually, though DIS's output is not exclusively centered on bubblegum bass. |
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